Johnnie Walker Blue Label Ultra Secrets
Johnnie Walker Blue Label Ultra Secrets
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To rejoice this technological breakthrough, only 888 confined version bottles are going to be produced making this an unmissable piece of history for collectors.
The result saw glass being hand-blown into a teardrop form. For The 1st time in the brand name’s record, the iconic sq. Johnnie Walker bottle is reformed.
In accordance with our exploration, Additionally it is believed for being the planet’s lightest 70cl Scotch Whisky glass bottle at any time introduced to market.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has long been designed by adopting a exam-and-find out design, coming up with and Checking out without limitation and imagining what the future of lightweight luxurious packaging could provide.
Worldwide Style and design Director at Diageo, Jeremy Lindley who led the design task, reported, “Johnnie Walker Blue Label Ultra was born out of an ideation session thinking about the future of luxurious. With other categories moving toward light-weight – which include eyewear and substantial-efficiency cycling – we questioned no matter whether luxury spirits could abide by match. “We took our vision to some workforce of specialist glassmakers and all over a five 12 months exam-and-discover system little by little discovered how to generate stylish, light-weight glass.
This new, lightweight bottle is really a thing of exquisite attractiveness; but more importantly, it demonstrates what can be done With regards to lightweighting glass. We are going to go on making use of these learnings across our vary, taking a lot more progressive strides as we look to the future of Scotch.”
In addition to exterior glass makers, the model rethought all facets of how the bottle is created, produced and transported: from hand-blowing the glass, to employing a teardrop form which, for the first time at any time, meant reforming the iconic Johnnie Walker sq. bottle.
Johnnie Walker Blue Label Ultra is the brand name’s lightest 70cl Scotch whisky glass bottle thus far also to the best in the model’s awareness and study, the globe’s lightest website 70cl Scotch whisky glass bottle2 . The look can take Daring strides and dares to experiment with a recognised paradigm of luxury.
With much less than 888 bottles produced globally, Each individual bottle is separately numbered and presented in a very luxury collector’s case.
Nonetheless, the technology won't however exist to roll out the Ultra bottle forever. Diageo hopes that this will transform, and has previously been granted a patent to carry on growth.
5 years back, Johnnie Walker established out with a certain ambition; to maneuver the spirits marketplace ahead. Acquiring recognized that numerous luxurious types ended up heading in a completely new way – ‘fragile’, rather then ‘major’ – the manufacturer sought to experiment with amongst its most luxurious whiskies. Aiming to thrust the boundaries of lightweighting glass, all from the title of progress.
With much less than 888 bottles introduced globally, Every bottle is independently numbered and presented in a very luxurious collector’s case.
We realized the lightest, strongest glass bottle you can also make without compromising sturdiness can be a teardrop condition.
Professional whisky tasting requires practice. Use our do's and don'ts to demystify the encounter and enjoy your drams in a whole new way.
Certainly—this collectible version could be ordered on the web and shipped securely towards your doorway with signature confirmation.
Dr. Walker sought out liquids from distilleries which include Oban, Brora and Royal Lochnagar, as well as a variety of ghost whiskies, initially made in distilleries that have considering that shut.
Considering that the time of its founder, John Walker, people that blend its whiskies have pursued flavour and high-quality previously mentioned all else.